SurroHub and Nodal: how they differ
Nodal comes up often when people ask about surrogacy technology, so agencies ask how it compares with SurroHub. The honest answer is that they do different jobs for different people.
Short answer: Nodal is a surrogacy matching platform: surrogates and intended parents create profiles, find each other, and get case management support from Nodal through the early journey. SurroHub is a surrogacy and egg donor agency platform: software an agency uses to run its own surrogates, intended parents, egg donors and matches, with applications, workflows, contracts and branded portals. Nodal serves families and surrogates directly and partners with agencies; SurroHub is the system the agency itself runs on.
What Nodal is
Nodal describes itself as a platform that connects surrogates and intended parents. Surrogates join and create a profile, intended parents become members, and the two sides find each other by expressing interest in profiles, followed by a video call. Nodal runs identity and background checks and provides a case manager who helps with clinic coordination, travel, reimbursements and support through the early stages. It shows whether a profile belongs to an independent journey or an agency, has a partnership arrangement with agencies (referring intended parents, and helping agency clients find a match), and offers a medical records review service for clinics and agencies.
Why "versus" is the wrong frame
Nodal is not agency software. It does not set out to be the CRM a surrogacy agency uses to track its applicants, contracts, messages and portals. SurroHub is not a public matching marketplace: it does not list your surrogates to the world. An agency could use both: Nodal as a source of matches or a partner, and SurroHub to run every case from application to delivery.
| SurroHub | Nodal | |
|---|---|---|
| What it is | Surrogacy and egg donor agency platform | Surrogacy matching platform with case management |
| Who uses it | Agency teams, plus their surrogates, intended parents and egg donors through branded portals | Surrogates and intended parents directly; partner agencies |
| Matching | You share the profiles you choose with your own clients, in their portal | Surrogates and intended parents browse and like profiles on the platform |
| Case management | Your team runs workflows for every stage, intake to delivery | Nodal's case managers support the journey |
| Egg donors | Donor applications, profiles and sharing built in | Not its focus |
| Branding | White-label: your logo, colours and domain | Nodal's own brand |
Nodal details are from nodal.com as of October 2026 and may change; check with Nodal for the current picture.
When each makes sense
If you are an intended parent or a surrogate looking for a match, possibly without an agency, Nodal is built for you. If you run an agency and need one place to manage your surrogates, intended parents, egg donors and matches, with your own brand on every form, portal and message, that is what SurroHub is for.
What an agency gets with SurroHub
- Four profiles, one place. Surrogates, intended parents, egg donors and matches each get a complete profile: stage and sub-steps, every answer, document and message.
- Workflows that run themselves. Tick a step and the next one starts, messages go out on their own, and late steps are flagged before anyone has to ask.
- Profile sharing. Intended parents browse the surrogates and egg donors you share in their portal; surrogates browse families on their phone.
- Profiles that build themselves. Surro, the built-in AI assistant, lays out a polished profile from what is on file, ready to share as a link or PDF.
- Contracts and e-signatures, messaging in 38 languages, scheduling, and branded portals for surrogates, intended parents and egg donors.
- Live in about a week. Send your spreadsheets, files and forms in any format; we import them and set you up.
Want the facts in one place? SurroHub by the numbers: what it is, who built it, and what agencies run on it today.
See SurroHub for yourself
The surrogacy and egg donor agency platform: one place for surrogates, intended parents, egg donors and matches, with branded portals, workflows, e-sign contracts and a built-in AI assistant.
Frequently asked questions
What is Nodal?
Nodal is a surrogacy matching platform that connects surrogates and intended parents, with background checks and case management support. It also partners with surrogacy agencies.
Is Nodal a surrogacy agency CRM?
No. Nodal matches surrogates and intended parents and supports their journeys. It is not software an agency uses to run its own cases; SurroHub is.
Can an agency use Nodal and SurroHub together?
Yes. An agency can partner with Nodal or find matches through it, and run every case in SurroHub, from application and screening through contracts, pregnancy and delivery.
Does SurroHub list surrogates publicly?
No. Agencies choose exactly which profiles to share and with whom: intended parents see them in their private portal or through a link the agency sends.