How surrogacy agencies match surrogates and intended parents
Matching is the heart of an agency's work. This is how it usually happens, and where software helps.
Short answer: Agencies match surrogates and intended parents by comparing both sides' preferences and requirements (such as views on selective reduction and termination, number of embryos to transfer, location, compensation and communication style), then sharing profiles, arranging an introduction call, and confirming the match once both sides say yes. The match then moves on to screening, legal contracts and transfer.
1. Both sides complete their profiles
Surrogates complete a detailed application and screening. Intended parents share their story, their requirements and what kind of relationship they hope for during and after the journey.
2. The agency shortlists on what matters most
Coordinators look for agreement on the questions that cannot be compromised: medical decisions, number of embryos, travel and location, insurance, compensation, and how much contact both sides want.
3. Profiles are shared
Intended parents review one or more surrogate profiles, and the surrogate reviews the family's profile. Good profiles answer the questions both sides ask most, with photos and a personal letter.
4. An introduction call
The agency arranges a call, often with a coordinator present. Both sides then tell the agency, privately, whether they want to proceed.
5. The match is confirmed
Once both say yes, the match moves into medical screening, psychological evaluation, legal contracts, and eventually transfer.
How SurroHub helps
- Match profiles join a surrogate (and an egg donor, where there is one) to intended parents, with their own checklist, documents and messages.
- Profile sharing: intended parents browse the surrogates and donors you share in their portal; surrogates browse families on their phone and say when one feels right.
- Profiles that build themselves: Surro lays out a polished profile from the application and photos, ready to share as a link or PDF, and in the reader's language.
- Workflows carry the match from introduction through contracts to transfer, so no step is forgotten.
See SurroHub for yourself
Surrogacy and egg donor agency software: one place for surrogates, intended parents, egg donors and matches, with branded portals and a built-in AI assistant.
Frequently asked questions
How long does surrogacy matching take?
It varies widely by agency and by how specific each side's requirements are, from a few weeks to several months.
Who chooses in a surrogacy match?
Both sides do. The agency recommends and introduces, but the surrogate and the intended parents each decide whether to proceed.
What do intended parents see in a surrogate profile?
Usually her story, photos, pregnancy history, preferences and a personal letter. Agencies decide what is shared and keep private details private.