Best Surrogacy Agency Software in 2026
The surrogacy software niche is small — only a handful of platforms are purpose-built for agencies. Here is an honest look at the main options and who each one fits.
How to choose surrogacy agency software
The field is small — only a handful of platforms are purpose-built for surrogacy agencies rather than generic tools bent into shape. As you compare, weigh a few things:
- Purpose-built for surrogacy — does it understand surrogates, intended parents, donors, matching, and journey stages out of the box?
- All-in-one vs. add-ons — CRM, case management, documents, messaging, and portals in one place, or stitched together?
- Branded client portals — a place for surrogates and parents to follow their journey.
- AI and automation — how much of the repetitive work it handles for you.
- Price and onboarding — what it costs and how fast you can actually start.
The main options
SurroHub
A modern, all-in-one platform built from the ground up for surrogacy and egg donor agencies. It combines a CRM, case management, branded portals, messaging, and documents with a built-in AI assistant, and is designed to be affordable and fast to set up. Best for agencies — new or growing — that want a complete, modern platform without enterprise overhead.
STEPS (Infertility Portal)
A surrogacy platform built on the Zoho ecosystem, emphasizing that you own your data and can customize the system, backed by decades of hands-on surrogacy experience. Best for agencies that want to own and heavily customize a Zoho-based system and don't mind more configuration up front.
Orchid (Orchid JMS)
A white-label journey-management and CRM platform for surrogacy, egg, and sperm donation agencies, with integrated client and provider portals and a US-based development team. Best for larger, established agencies that want deep white-label customization.
Simbe
An AI-powered intake assistant focused on surrogate recruitment and intended-parent inquiries. Best for agencies whose main goal right now is automating the top of the funnel rather than running the full journey.
At a glance
| SurroHub | STEPS | Orchid | |
|---|---|---|---|
| Built for surrogacy | Yes, ground-up | Yes, on Zoho | Yes |
| All-in-one | Yes | Customizable | Yes |
| Branded portals | Yes | Yes | Yes |
| Built-in AI | Yes | Add-on feature | Not emphasized |
| Positioning | Modern & affordable | Own-your-data | Enterprise white-label |
The bottom line
If you want a heavily customized, self-owned system and have time to configure it, STEPS or Orchid may fit. If you want a modern, complete platform with AI built in that you can launch quickly and afford as you grow, that gap is exactly where SurroHub sits.
Compare directly: SurroHub vs. STEPS · SurroHub vs. Orchid
See SurroHub for yourself
One modern platform for surrogates, intended parents, and donors — with branded portals and a built-in AI assistant.
Frequently asked questions
What is the best surrogacy agency software?
There is no single best — it depends on your agency. Only a few platforms are purpose-built for surrogacy: SurroHub (a modern all-in-one with built-in AI), STEPS (a Zoho-based, own-your-data system), and Orchid (an enterprise white-label platform). The right choice depends on whether you value modern simplicity, data ownership, or heavy customization.
How many surrogacy software options are there?
Very few are built specifically for surrogacy agencies. Most search results are surrogacy agencies themselves; the purpose-built software products number only a handful, which makes the category easy to evaluate.
Is there free surrogacy agency software?
Most purpose-built platforms are paid and offer a demo rather than a free tier, because they are specialized B2B tools. The best way to judge fit is to try a live demo of each.