SurroHub vs. Simbe
Simbe and SurroHub are both built for surrogacy, and both use AI. They start from different ends of the journey. Here is a fair look at each.
Short answer: Simbe is an AI-powered intake and screening assistant for surrogacy agencies: it chats with surrogate candidates, asks the qualifying questions, follows up and schedules, then passes the results into the agency's existing CRM or database. SurroHub is a surrogacy and egg donor agency platform: the CRM itself, with applications and qualification flags, profiles for surrogates, intended parents, egg donors and matches, workflows, e-sign contracts, portals and a built-in AI assistant. Simbe focuses on the top of the funnel; SurroHub runs intake through delivery in one system.
What Simbe is
By its own description, Simbe is an "AI-powered intake assistant for surrogacy" that helps agencies with growth, intake and screening. Its assistant talks with candidates around the clock by text and chat, asks disqualifying questions up front, applies flag rules the agency sets, follows up with candidates who go quiet, and books interviews. Simbe says its screening is built on ASRM criteria and clinic preferences, and it also mentions branded profiles, onboarding steps such as document upload and e-signature, and post-match task tracking. It is designed to work alongside the agency's existing CRM: its site says data flows into your CRM or database. It also offers screening for intended parents on independent journeys, and a separate growth service for agency marketing.
Where Simbe may fit
If you already run your agency on a CRM you are happy with and your biggest problem is answering and screening surrogate candidates fast enough, an intake assistant that plugs into that CRM is a reasonable choice. The same is true if you want a single tool focused on recruiting rather than a change of system.
Where SurroHub is different
- It is the system of record. Surrogates, intended parents, egg donors and matches each have a complete profile, so there is no second CRM to keep in sync.
- The whole journey, not just intake. Workflows carry every person from application through screening, matching, contracts, medical, pregnancy and delivery, with owners, due dates and messages that send themselves.
- AI throughout. Surro, the built-in assistant, answers questions about any profile, drafts messages, builds shareable profiles and suggests to-dos and bookings from incoming messages.
- Portals for every party. Branded portals for surrogates, intended parents and egg donors, where they see their checklist, sign contracts, upload documents and browse the profiles you share.
- Egg donation in the same place. Donor applications, profiles and sharing sit alongside surrogacy, and a match can include a donor.
| SurroHub | Simbe | |
|---|---|---|
| What it is | Surrogacy and egg donor agency platform (CRM, operations and portals) | AI intake and screening assistant for surrogacy |
| Main focus | Intake through delivery, for every party | Recruiting, intake and screening |
| Your CRM | SurroHub is the CRM | Works alongside your existing CRM or database |
| Screening | Applications with red, orange and yellow flags you set | AI conversations with agency-set flag rules |
| Intended parents, egg donors, matches | Full profiles, workflows and portals | Intended parent screening for independent journeys |
| AI | Surro, an assistant across the whole platform | An AI intake assistant |
| Setup | We import your data; live in about a week | Set up alongside your current systems |
Simbe details are from simbefamily.com as of October 2026 and may change; check with Simbe for the current picture.
What you get with SurroHub
- Four profiles, one place. Surrogates, intended parents, egg donors and matches each get a complete profile: stage and sub-steps, every answer, document and message.
- Workflows that run themselves. Tick a step and the next one starts, messages go out on their own, and late steps are flagged before anyone has to ask.
- Profile sharing. Intended parents browse the surrogates and egg donors you share in their portal; surrogates browse families on their phone.
- Profiles that build themselves. Surro, the built-in AI assistant, lays out a polished profile from what is on file, ready to share as a link or PDF.
- Contracts and e-signatures, messaging in 38 languages, scheduling, and branded portals for surrogates, intended parents and egg donors.
- Live in about a week. Send your spreadsheets, files and forms in any format; we import them and set you up.
Want the facts in one place? SurroHub by the numbers: what it is, who built it, and what agencies run on it today.
See SurroHub for yourself
The surrogacy and egg donor agency platform: one place for surrogates, intended parents, egg donors and matches, with branded portals, workflows, e-sign contracts and a built-in AI assistant.
Frequently asked questions
What is Simbe?
Simbe is an AI-powered intake and screening assistant for surrogacy agencies. It talks with surrogate candidates by text and chat, screens them against the agency's rules, follows up and schedules, and sends the results into the agency's existing CRM or database.
Is SurroHub a Simbe alternative?
In part. Both handle surrogate intake and screening, but SurroHub is also the CRM: it runs surrogates, intended parents, egg donors and matches through the whole journey with workflows, contracts and portals.
Do I need a separate CRM with SurroHub?
No. SurroHub is the surrogacy and egg donor agency platform and CRM. Applications, profiles, messages, documents, contracts and portals all live in it.
Does SurroHub use AI for intake?
Yes. Surro, the built-in AI assistant, can answer applicant and inquiry texts using what you teach it about your agency, with guardrails on what it can discuss, and hand off to your team whenever you prefer.