We asked five AI assistants which surrogacy agency software to use
106 answers from ChatGPT, Claude, Gemini, Perplexity and Grok to the questions agency owners ask, and what they reveal about how AI recommends software.
Short answer: AI assistants do not agree on surrogacy agency software. Across 106 answers collected on 20 October 2026, the products named most were STEPS, Zoho, SurroHub, Orchid and Salesforce; the assistants named different products for the same questions, changed their answers between runs, and drew mostly on software vendors’ own websites. Use an AI shortlist as a starting point, then check reviews, references and a live demo.
What we did
On 20 October 2026 we asked five AI assistants eight questions that surrogacy and egg donor agency owners ask when they look for software, four times over, with web search switched on for every assistant. That gave 106 complete answers. For each one we recorded which products it named and in what order, and which websites it cited. The full method, and our conflict of interest, are at the end.
1. The assistants disagree with each other
Ask the same question of two assistants and you can get two different shortlists. How often an assistant named SurroHub ranged from most answers to none:
| Assistant | Answers | Named SurroHub | Average position when named | Cited surrohub.io |
|---|---|---|---|---|
| ChatGPT | 32 | 25 (78%) | 2.6 | 26 |
| Gemini | 10 | 7 (70%) | 3.9 | 7 |
| Grok | 8 | 5 (62%) | 3.4 | 5 |
| Claude | 32 | 9 (28%) | 1.2 | 20 |
| Perplexity | 24 | 0 (0%) | — | 1 |
Answers also change from one run to the next. Claude named SurroHub in 4 of 8 answers in one run and in 1 of 8 in another, on the same questions. One answer from one assistant is a snapshot, not a ranking.
2. Purpose-built platforms come up more than general CRMs
85 of the 106 answers named at least one platform built for surrogacy or egg donation; 61 named at least one general CRM such as Salesforce, HubSpot or Zoho, often as a second-best option that needs customising. 14 answers named no product at all and explained the process instead.
The products named most often across all 106 answers:
| Product | Answers naming it (of 106) |
|---|---|
| STEPS | 63 |
| Zoho | 55 |
| SurroHub | 46 |
| Orchid | 44 |
| Salesforce | 38 |
| HubSpot | 35 |
| Simbe | 33 |
| Monday.com | 18 |
| Airtable | 13 |
| OVOSS | 10 |
Zoho is counted on its own, and is also the platform STEPS is built on, which partly explains how often it appears.
3. Who gets named first
When an assistant gives a list, the first name carries the most weight. The products most often named first:
| Product | Times named first |
|---|---|
| Orchid | 24 |
| STEPS | 21 |
| SurroHub | 14 |
| HubSpot | 10 |
| Salesforce | 8 |
4. Assistants read vendors' own websites more than anything else
An answer drew on about 13 web sources on average. The sources cited most often were software vendors describing their own products. Of the ten most-cited sites, seven belong to vendors (SurroHub among them):
| Website | Answers citing it (of 106) | What it is |
|---|---|---|
| infertilityportal.com | 71 | Infertility Portal, the company behind STEPS (vendor) |
| surrohub.io | 59 | SurroHub (vendor) |
| orchidsoftsolutions.com | 54 | Orchid (vendor) |
| en.wikipedia.org | 53 | Wikipedia (independent) |
| simbefamily.com | 51 | Simbe (vendor) |
| surrogacy4all.com | 36 | Surrogacy resource site (independent) |
| reddit.com | 32 | Reddit (community) |
| nodal.com | 30 | Nodal, a matching platform (vendor) |
| eggdonorconnect.com | 28 | EggDonorConnect (vendor) |
| pfcla.com | 23 | Fertility clinic (independent) |
The most-cited site, infertilityportal.com, belongs to the company that sells STEPS. It pairs its product pages with a large library of surrogacy articles, and assistants cite those articles when they answer general questions.
What this means if you are choosing software
- Treat an AI shortlist as a starting point. It mostly reflects what vendors have published, how much, and how recently.
- Ask more than one assistant, and ask twice. The disagreement above is normal.
- Check independent signals. Reviews from real agencies (for example on G2 or Capterra), references you can call, and a live demo on your own kind of data tell you more than any summary.
- Ask the questions that matter to your agency. Whether it runs surrogacy and egg donation in one place, how your intended parents and surrogates will use their portals, how contracts are signed, and how long it takes to move your data in.
Method and disclosure
Disclosure: SurroHub makes surrogacy and egg donor agency software and is one of the products measured here. We collected the answers with the monitoring tool we built to track how AI assistants describe SurroHub. We publish the results as measured, including where SurroHub is rarely or never named.
- When: four runs on 20 October 2026.
- Assistants and models: ChatGPT (gpt-6-luna); Gemini (gemini-3.8-flash); Grok (grok-4.3); Claude (claude-sonnet-5-5); Perplexity (sonar). Each was called through its official API with web search switched on; each answer was limited to three searches.
- Instruction: one neutral line asked each assistant to search the web for current information before answering. It never mentioned SurroHub or any product.
- Questions: "What is the best surrogacy agency software?"; "Best CRM for a surrogacy agency"; "Software for egg donor agencies"; "HubSpot alternative for surrogacy agencies"; "How do surrogacy agencies manage surrogates and intended parents?"; "Egg donor database software"; "Surrogacy case management software"; "What software do surrogacy agencies use?".
- Answers: 106 complete answers. Answers that failed (time-outs, rate limits, or an engine that was not yet switched on) are excluded, which is why the assistants have different counts.
- Counting: product names, their order and cited websites were extracted automatically from each answer and cited source list; a product counts once per answer. Extraction is best effort and may miss or misread a name.
- Limits: answers through an API can differ from the same assistant's consumer app, and from one day to the next. This is a snapshot, not a ranking.
See SurroHub for yourself
Surrogacy and egg donor agency software: one place for surrogates, intended parents, egg donors and matches, with branded portals and a built-in AI assistant.
Frequently asked questions
Which AI assistant recommends surrogacy agency software most consistently?
None of them consistently. In our 106 answers the assistants disagreed with each other, and the same assistant changed its answer between runs on the same day.
Where do AI assistants get their information about surrogacy software?
Mostly from software vendors’ own websites. Seven of the ten most-cited sites in our study belonged to vendors; the rest were Wikipedia, Reddit and independent surrogacy resources.
Is this study independent?
No. SurroHub makes surrogacy and egg donor agency software and is one of the products measured. We publish the full method and every result as measured, including where SurroHub is not named.