SurroHub vs. monday.com for surrogacy agencies
monday.com (and its cousins Asana, ClickUp and Trello) often arrives when an agency's spreadsheet can no longer show who is doing what. It is a genuinely good work management tool. Here is how it compares with workflows built for surrogacy.
Short answer: monday.com is a flexible work management platform: colourful boards, many views, forms, docs and no-code automations, and it is a real step up from a spreadsheet for tracking tasks. But it is a toolkit, so an agency designs the boards for surrogates, intended parents, egg donors and matches itself, and still needs separate tools for applications with qualification flags, e-signatures, texting, portals and profile sharing. SurroHub is a surrogacy and egg donor agency platform: the journeys come ready to use, with owners and due dates on every step, and the rest is built in.
What monday.com does well
monday.com makes work visible. Each surrogate can be an item on a board with a status column, an owner and a due date; views turn the same board into a kanban, a calendar or a timeline; automations notify someone when a status changes; and forms can add items. It connects to hundreds of other apps, and teams genuinely enjoy using it. For internal projects such as a website launch or an event, it is excellent.
monday work management list price as of October 2026, from their pricing page: Basic $9, Standard $12, Pro $19 per seat/month billed annually; plans start from 3 seats. Prices change often; check before you buy. SurroHub is quoted per agency.
Where it strains for an agency
You build the agency, then maintain it
Boards for surrogates, intended parents, egg donors and matches, the columns for every screening step, the connections between them and the automations that move items along all have to be designed. That is weeks of work, and the boards change every time someone has a new idea.
A task board is not a profile
An item can hold columns and files, but a surrogate's full application, her flags, her message history and her contracts still live elsewhere. The board tells you what to do next, not who she is.
Clients cannot follow along
Surrogates and intended parents want to see their own checklist, sign documents and message the team. A work management board is for your team, not for the families you serve.
Seat minimums and per-seat pricing
Plans are priced per seat with a minimum, so the cost grows with every coordinator, before you add the form, e-sign, texting and scheduling tools around it.
How workflows work in SurroHub
- Start from a proven workflow. Surrogate, intended parent, egg donor and match journeys come ready to use. Every step has a due date, an owner and what should happen around it, and all of it is yours to change.
- One tick moves the journey. Mark a step done and the next one starts, its due date counted from that day and on the right person's list.
- Messages go out on their own: a welcome email, a text reminder, the next form or contract to sign.
- Nothing slips through. When a step runs late the coordinator hears about it and a to-do lands on their list.
- Each journey has its own checklist, documents and status, on the person's profile, and they see their side of it in their portal.
| SurroHub | monday.com | |
|---|---|---|
| Built for | Surrogacy and egg donor agencies | Work management for any team |
| Journeys | Ready-made surrogate, IP, egg donor and match workflows | Boards and automations you design |
| Records | Full profiles with applications, flags, documents and messages | Items with columns and files |
| Clients | Branded portals for surrogates, intended parents and egg donors | Guests and forms, not client portals |
| Contracts and texting | Built in | Separate tools or integrations |
| Seats | Unlimited users included | Per seat, with a minimum |
When monday.com is still fine
If your agency's pain is purely internal coordination, such as who is calling whom this week, and you enjoy building boards, monday.com will help. Many agencies keep a work management tool for marketing projects and internal operations, and run the surrogacy journeys themselves in SurroHub.
This page is part of a series. See the whole surrogacy agency tech stack: every tool agencies juggle, what each one costs, and what replaces it.
What you get with SurroHub
- Four profiles, one place. Surrogates, intended parents, egg donors and matches each get a complete profile: stage and sub-steps, every answer, document and message.
- Workflows that run themselves. Tick a step and the next one starts, messages go out on their own, and late steps are flagged before anyone has to ask.
- Profile sharing. Intended parents browse the surrogates and egg donors you share in their portal; surrogates browse families on their phone.
- Profiles that build themselves. Surro, the built-in AI assistant, lays out a polished profile from what is on file, ready to share as a link or PDF.
- Contracts and e-signatures, messaging in 38 languages, scheduling, and branded portals for surrogates, intended parents and egg donors.
- Live in about a week. Send your spreadsheets, files and forms in any format; we import them and set you up.
See SurroHub for yourself
The surrogacy and egg donor agency platform: one place for surrogates, intended parents, egg donors and matches, with branded portals, workflows, e-sign contracts and a built-in AI assistant.
Frequently asked questions
Can a surrogacy agency use monday.com?
Yes, for tracking tasks and stages. Expect to design boards for each kind of person and the match, maintain the automations, and add separate tools for applications, e-signature, texting, portals and profile sharing.
Does SurroHub have task management?
Yes. Every journey runs on a workflow with owners and due dates, late steps are flagged, and each profile has its own to-dos assigned to a person.
Can I bring my monday.com boards into SurroHub?
Yes. Export your boards and send them in any format; we import your people and set up your steps as workflows.
Is SurroHub priced per seat like monday.com?
No. SurroHub includes unlimited users. Pricing is quoted per agency.