SurroHub vs. HubSpot for surrogacy agencies
HubSpot is one of the most popular CRMs in the world, and plenty of surrogacy agencies start there. Here is where it fits, where it strains, and how it compares with software built for surrogacy.
Short answer: HubSpot is excellent for marketing and sales pipelines, but it was built to close deals, not to run a surrogacy journey that lasts a year or more. Agencies that use it usually rebuild surrogates, intended parents, egg donors and matches by hand with custom properties, then add separate tools for applications, contracts, portals and profile sharing. SurroHub is surrogacy and egg donor agency software, so those pieces are already there.
What HubSpot does well
HubSpot is a mature, well-supported CRM. Its email marketing, landing pages, forms and reporting are strong, and its free tier makes it an easy first step for a new agency. If your main need today is nurturing leads from your website and ads, it does that job well.
Where it strains for a surrogacy agency
- One contact type, many journeys. A surrogacy agency tracks surrogates, intended parents, egg donors and the match that joins them. In HubSpot these are usually contacts with a custom property, and the match itself has no natural home.
- Deal stages are not journey stages. A sales pipeline ends at "closed won". A surrogate's journey runs from application through screening, matching, contracts, transfer, pregnancy and delivery, each with its own steps.
- Applications and screening. Long surrogate and egg donor applications, with answers that should flag a candidate as not qualified, are hard to model in a generic form tool.
- Portals and profile sharing. Intended parents want to browse surrogate and donor profiles; surrogates want to see their own checklist and documents. In a general CRM that usually means extra tools and extra logins.
- Sensitive data. Medical and personal details are part of every file. A general sales CRM is not set up for that by default, so agencies need to configure access carefully.
| SurroHub | HubSpot | |
|---|---|---|
| Built for | Surrogacy and egg donor agencies | Sales and marketing teams in any industry |
| Profiles | Surrogates, intended parents, egg donors and matches | Contacts, companies and deals; others are custom |
| Journey tracking | Stages and sub-steps per journey, with workflows | Deal pipelines, adapted by hand |
| Applications | Surrogate, egg donor and IP forms with qualification flags | General forms |
| Portals | Branded surrogate, IP and egg donor portals | Not surrogacy-specific |
| Profile sharing | Built in, as a link, PDF or in the IP portal | Not built in |
| Setup | We import your data; live in about a week | You configure it, or hire a partner |
When HubSpot is still the right call
If your agency is mostly a marketing engine and another team or system handles the journey after intake, HubSpot can work well. Some agencies keep HubSpot for top-of-funnel marketing and run everything after the application in surrogacy software.
What you get with SurroHub
- Four profiles, one place. Surrogates, intended parents, egg donors and matches each get a complete profile: stage and sub-steps, every answer, document and message.
- Workflows that run themselves. Tick a step and the next one starts, messages go out on their own, and late steps are flagged before anyone has to ask.
- Profile sharing. Intended parents browse the surrogates and egg donors you share in their portal; surrogates browse families on their phone.
- Profiles that build themselves. Surro, the built-in AI assistant, lays out a polished profile from what is on file, ready to share as a link or PDF.
- Contracts and e-signatures, messaging in 38 languages, scheduling, and branded portals for surrogates, intended parents and egg donors.
- Live in about a week. Send your spreadsheets, files and forms in any format; we import them and set you up.
See SurroHub for yourself
Surrogacy and egg donor agency software: one place for surrogates, intended parents, egg donors and matches, with branded portals and a built-in AI assistant.
Frequently asked questions
Can I use HubSpot to run a surrogacy agency?
Yes, many agencies start there. Expect to build custom properties for surrogates, intended parents and donors, adapt deal pipelines to journey stages, and add separate tools for applications, contracts, portals and profile sharing.
Is SurroHub a HubSpot alternative?
For surrogacy and egg donor agencies, yes. SurroHub replaces the CRM and the tools agencies usually bolt onto it: applications, workflows, e-sign contracts, portals, profile sharing, messaging and scheduling.
Can I move my data from HubSpot to SurroHub?
Yes. Export your contacts and send them to us in any format; we import them and set your agency up, usually within a week of receiving everything.